Sales management

Sales management involves directing and coordinating sales activities to achieve targets, optimize revenue.

Sales Strategy

Whether you are launching into new landscapes, driving retention or expanding your portfolio, our team will assist you in developing or executing your strategy. We drive sales force effectiveness by defining clear KPIs, build a strong / optimum team structure and align roles of each. We develop growth drivers and support companies to effectively implement. We develop trade terms that will see a win-win situation to both partners.

Route to Market

Formulate best mix based on nature of products. Not all products can be delivered the same way all the time. Situations change based on market dynamics. We advise on the most practical, efficient options as well as propose potential tie ups with trustworthy distributors and partners, clear SLA and KPI formulation.

Key Account Development & Management.

  1. Modern trade approach and engagement for better throughput. Quite a different approach and sophistication from normal retail trade.
  2. We have access to all major accounts from hotels, restaurants to supermarkets. Premium to local stores that match the brand positioning.
  3. Guidance to right merchandising and engagement of key modern trade to ensure value for money.
  4. Merchandizer management to ensure brilliant execution at all times inside the store
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